Quinnipiac University
Brand identity for the private university in Hamden, Connecticut, home of the Quinnipiac Poll.
Founded in 1929, Quinnipiac is a private institution in Hamden, Connecticut, that has grown over the past 30 years from a small local college into a major, nationally recognized university, known for the Quinnipiac Poll, one of the leading political polls in the US. The new brand identity for Quinnipiac visually sets the school apart and lends it a sense of heritage as it continues to expand. Built around a distinctive “Q” monogram, the identity system uniquely bridges the elaborate symbols of historic colleges and the bold look of contemporary universities. The project encompasses the school’s brand strategy and naming; communications, transportation, apparel, online presence, and the Poll; and a custom tartan, Quinnipiac Plaid.
