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Katerra

Katerra is a technology-driven offsite construction company that provides fully integrated, end-to-end building services that result in better, faster, and cheaper projects. The company is transforming the industry, bringing the technologies and efficiencies that revolutionized Silicon Valley to optimize every aspect of building design, materials supply, and construction. Katerra also goes beyond design-build to partner with architects, cities, governments, and companies to develop sustainable practices and smart urban planning.

The brand identity for Katerra raises the profile of the company and helps convey what it does. The project encompasses brand strategy and messaging, iconography, promotional materials, packaging and livery, environmental graphics, website and digital applications, and a brand animation.

 

Project Credits
Pentagram
Eddie Opara
Pedro Mendes
Brankica Harvey
Jack Collins
Shannon Jager
Paul Yoon

 

Client
Katerra

Photography Credits
Pentagram
Katerra

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The Katerra icon evokes foundational systems like tree rings, urban grids, topography, and fingerprints. Graphic elements use the visual language of construction and building as a starting point.

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The symbol’s radiating lines have been extended into a series of different geometric patterns, allowing the brand to extrapolate beyond the logo application.

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